作者:佚名 來源:設計之家 時間:2017-06-23 標簽: 國際競賽

Scenic City on the Silk Road--Travel + Theme Park
Announcement on International Competition of Brand Image Design

I. Organizer

Sponsored by: Shaanxi Travel Group Co., Ltd.
Undertaken by: Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
Supported by: Hua Shang Daily and www.hsw.cn

II. Theme of the competition

“絲綢之路風情城——旅行+主題樂園Travel + Theme Park”品牌形象設計國際競賽
International Competition of Brand Image Design of "Scenic City on the Silk Road--Travel + Theme Park"

III. Purpose of the competition

It is targeted to raise the world's attention to the Silk Road culture and achieve further promotion of the connotation of the project brand through the design competition of the project identification system around the world and multi-channel and extensive advertisement.


IV. Background of the competition

1. 公司簡介
1. Company profile
Founded in May 2015, Xixian New Area Silk Road Culture Tourism Development Co., Ltd. has registered capital of RMB 1 billion, 66% and 34% of which are contributed by Shaanxi Travel Group and Fengxi New City respectively. The company is mainly specialized in development and construction of the Scenic City on the Silk Road, takes on the important historical mission of carrying out "The Belt and Road" national policy by Shaanxi Travel Group and shoulders the grand development target of making the sector of "king-shaped (王in Chinese)" cultural tourism industry layout of Shaanxi Travel Group in Central Shaanxi Plain bigger and stronger.
2. 項目簡介
2. Project profile

旅行+主題樂園“Travel + Theme Park”(原絲路風情園)是陝西省三十二個重大文化項目之一的“絲綢之路風情城”核心項目,位於鹹陽市區南部,灃西新城內,距周邊大型交通中心均在一小時車程內。項目占地548畝,北臨天元路,南接紅光路,西靠興科,東接灃渭大道。
As the core project of "Scenic City on the Silk Road", one of the 32 major culture projects in Shaanxi, Travel + Theme Park is located in southern Xianyang and in Fengxi New City and is one-hour's drive away from large traffic centers around. Covering an area of 548mu, the project is adjacent to Tianyuan Road in the north, Hongguang Road in the south, Xingke in the west and Fengwei Avenue in the east.
項目基於“一帶一路”的偉大戰略及漢文化深度挖掘的重要意義,依托區位優勢,旨在建成一個以絲路發源為始端,彙聚陸上和海上絲路中的重要節點,以多樣化的建築風格、色彩斑斕、裝飾性強的地域景觀及豐富多變的主題項目為特色,融入高科技手段,打造 “旅遊演藝、影視主題、中國古代童話園、互動體驗家庭遊”四位一體、別具一格的旅遊項目,填補陝西乃至整個西北地區遊樂園區相對匱乏的深壑。
Based on the grand strategy of "The Belt and Road" and the great significance of Chinese culture tapped, efforts will be made, relying on the superior regional advantages, to develop a unique travel project by taking the origin of the Silk Road as the starting point, gathering important nodes along the Continental Silk Road and Maritime Silk Road, employing diversified architectural styles and gorgeous and magnificent regional landscapes as well as abundant themes, and also integrating "tourism performing art, film and television themes, China's ancient fairy gardens and interactive experience family travel" so as to increase the number of scarce amusements parks in Shaanxi and even in the northwest China.
In ingenious land-water combined spatial structure construction techniques, six theme recreation areas, including East Asia-A Dream to the Orient, Central Asia-A Mysterious Journey to Loulan, West Asia-Fairy Tale World, Europe-The Jungle Book, India-Great Imagination and Entrance Service Area, will be created. Moreover, more than 30 characteristic amusement projects will be developed, such as Xuanzang Tower, Travel to the Mountain of Flames and Beautiful Chang'an City. At the same time, taking such large series live-action performances as The Travels of Marco Polo to the East as the core project, efforts will be made to create China's first cultural performance theme park and culture experience center of the Silk Road. The four theme tour lines to be rendered include "Family Mobilization", "Parent-Children Tour", "Youth Tour" and "Romance Tour".
The project is expected to have RMB 3 billion of investment, fully commenced in November 2017 and put into service in June 2019.
After the completion of the project, a great amount of job opportunities will be created and powerful driving force generated for the improvement of urban leisure functions and construction of new key city of grand Xi'an. Meanwhile, the cultural connotation and superiorities of Xi'an as the starting point of the Silk Road will be fully demonstrated so as to facilitate the optimized development of the tourism industry of Xi'an and even Shaanxi Province.

V. Participating objects

The competition is open to designers engaged in the design field of or the relevant products, teachers and students from colleges and universities, enterprises' designers and design amateurs.

VI. Requirements for works

(I) Project name

項目英文名“Travel + Theme Park”+標識圖形(中文名不做體現)
English name "Travel + Theme Park"+mlabel graphics (Chinese name is not required)
(II) Design contents

1. Project label and creative description of the label
2. The participants are required to provide at least two sets of design schemes.
(III) Design requirements

1. 旅行+主題樂園“Travel + Theme Park”作為“絲綢之路風情城”項目下屬主題公園板塊,在標誌的設計上,要求既能體現項目獨立性以及自身特色,又能體現項目作為單獨板塊與主體項目之間的緊密關聯;
1. The Travel + Theme Park is a theme park under the project of "Scenic City on the Silk Road". The label of the project is required to represent the independence and features of the project and also embody the close correlation between the project and the main project.
2. 本著以人為本的設計理念,充分反映創新、文化和藝術性強的設計原則;
2. Following the people-oriented design ideology, the design principle of innovation, culture and art should be fully reflected.
3. 具備唯一性、創造性,有獨特的創意,易懂、易記、易識別;
3. In addition, all works are required to be creative, unique, understandable, readable, catchy and identifiable.
4. 參賽作品須參賽者原創,無仿冒、無侵害他人知識產權,未曾公開發表或參加其他比賽。
4. Participating works must be original ones of the participants without counterfeit and infringement to other's intellectual properties, have not been released and exposed in other competitions.
5. 作品圖形電子稿分辨率不低於300dpi(像素英寸),JPG或者TIF格式,並提供矢量圖(AI或CDR格式文件)。
5. The resolution of the electronic copy of the works shall not be inferior to 300dpi(pixels per inch) and in JPG or TIF format and vector diagram should also be rendered (in AI or CDR format). 

VII. Awards setting

One grand prix: RMB 30,000 bonus+ gift pack of tourism tickets
One best characteristic culture award: RMB 10,000 bonus+ gift pack of tourism tickets
One best creative design award: RMB 5,000 bonus+gift pack of tourism tickets
Five participating awards: honor certificate+gift pack of tourism tickets;
Honor certificate and medal will be awarded at the same time.

VIII. Time for submission

•Time for submission: from June 21, 2017 to July 5, 2017
•E-mail for submission: siluwenlvgongsi@163.com
Mailing address: F7, No.9 Builing, Economic Park, Head Office of Administration Committee, Fengxi New City of Xixian New Area
Tel.: 029-38020822,15809223069

IX. Review criteria

1. Cultural characteristics
•Embody project characteristics with cultural connotation of the Silk Road;
2. Creative design
•The design is creative and unique;
•Conform to the modern fashion trend;
•Be creative in such elements as style and color assortment;
3. Commercial value
•Have market potential;

X. Review committee

1. Date: from July 6, 2017 to July 11, 2017
2. Address: Tang Dynasty Xi'an
3. Event form: PPT presentation
4. The review committee will be composed of relevant experts to review the participating works and make public the result.

XI. Statement

1. The organization committee of the competition reserves the exhibition, publication and advertising rights of all participating works. Any other units and individuals shall not advertise, publish and display the design scheme of the award-winning works of the competition and not transfer such to any other third party, or else those in question shall be held accountable therefor by the organization committee. The participants shall not use the award-winning works in any other exhibition and competition, or else those in question shall be held accountable therefor by the organization committee.
2. Xixian New Area Silk Road Culture Tourism Development Co., Ltd. will sign a VI design contract on the Travel + Theme Park with the one winning the first prize in this competition.
3. The participating works shall be original. In case of disputes over intellectual properties and copyrights incurred by plagiarizing other's works and stealing trade secrets, the participants shall assume the liability therefor on his own and the organization committee shall be entitled to cancel the eligibility thereof and reclaim the relevant awards.
Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
June 21, 2017