2006嘎納廣告節平面銅獎作品欣賞(2)

2006嘎納廣告節平面類――銅獎：OLAY SKIN CARE

TR:OLAY一直以讓女性突破年齡變得更年輕為品牌訴求，這個系列的創意的精髓是把年齡40概念化，通過抽象成既傳達品牌感受又具趣味性的符號傳達品牌主張和產品特性。與SONY WALKMAN的音符系列和Nicorette Gum 戒煙口香糖廣告里的香煙人有異曲同工之妙，把消費者的期許轉化成可親可感可知的元素，會心一笑間把廣告主張滲透進消費者心里。


Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser's Supervisor: Sanja Zanelli/Rabi Sweidan