RIBA ｜暢想東海岸——海口江東新區VIS視覺形象識別係統（CI）國際競賽

 

海口江東新區位於海南省海口市美麗的東海岸，規劃用地麵積約298 平方公裏。江東新區因海南自貿港建設應運而生，承擔著海南自貿港先行示範區特殊使命。江東新區區位獨特、交通便利，擁有國家重要幹線機場；生態優美、資源優越，擁有全國連片麵積最大的紅樹林濕地區域，以及綿延31 公裏的美麗海岸線資源。規劃形成“一港雙心四組團、十溪彙流百村恬、千頃濕地萬畝園”的組團式生態文明城鄉空間結構，包含了臨空經濟區、濱海生態總部聚集區（CBD）、文化交往組團、綜合服務組團、離岸創新創業組團及高教科研組團等六大產業組團。自2018年設立以來，江東新區大幹快上、奮勇向前，城市骨架基本拉開、重點片區基本成型，已成為海南省展現新時代全麵深化改革開放新標杆，是展示中國風範、中國形象的靚麗名片。

江東新區致力於發展現代服務業，重點圍繞設計產業聚集形成自貿港背景下的國際設計島。

2021年，江東新區舉辦了第一屆世界建築科技創新大會WATIC，開啟了江東新區國際展示的新高度，進而在新區的整體形象上也將做國際化的全麵提升。

目前，江東新區作為海南自由貿易港建設11個重點園區之一、為展現“全麵深化改革開放試驗區”風采，弘揚地域文化，營造的城市新區的獨特形象和展示氛圍，擬通過國際競賽的形式征集新區視覺形象識別係統，麵向世界、宣傳江東。

本次國際競賽也得到英國皇家建築師學會RIBA上海交通大學城市研究室的支持，彙聚海內外優秀的創意、設計、學術資源的參與及共建，以產、學、研一體化的思維“暢想東海岸”，為江東新區打造全新視覺形象和城市名片。

 

Located on the beautiful east coast of Haikou City, Hainan Province, the Jiangdong New Area of Haikou covers an area of 298 square kilometers. Jiangdong New Area comes into being due to the construction of Hainan Free Trade Port and undertakes the special mission of Hainan Free Trade Port pilot demonstration zone. Jiangdong New District has a unique location and convenient transportation, with an important national trunk airport; With beautiful glorious ecology and superior resources, it has the largest contiguous mangrove wetland area in China, as well as beautiful superior coastline resources stretching 31 kilometers. Planning form "one port double heart convergence of four groups, ten creek village tian, thousands of acres of wetlands, ten thousand acres of the garden" of the spatial structure of urban and rural ecological civilization depended, contains the headquarters of the airport economic zone, Coastal ecological headquarters area (ecological CBD), cultural exchanges group, integrated services group, offshore group innovative undertaking and the education scientific research group and so on six big industry group. Since its establishment in 2018, Jiangdong New Area has been forging ahead with rapid progress, basically opening the urban framework and taking shape in key areas. It has become a new benchmark for Hainan Province to comprehensively deepen reform and open in the new era, and a Magnificent name card to show China's style and image.

Jiangdong New Area is committed to the development of the modern service industry, focusing on the design industry clustering to form an international design island under the background of free trade port. In 2021, Jiangdong New Area held the first World Architecture & Technology Innovation Conference WATIC, which opened a new height of Jiangdong New Area's international display, and then the overall image of the new area will be a comprehensive promotion of internationalization.

At present, Jiangdong New Area, as one of the 11 key parks of Hainan Free Trade Port construction, needs to show the style of a "pilot area of comprehensively deepening reform and opening up", carry forward regional culture, and promote the spirit of pilot image demonstration area of a free trade port. The vision will start by improving the image of Jiangdong New Area. In order to improve the publicity of the construction of Free Trade Port in Jiangdong New Area, fully create the public display atmosphere in the pilot demonstration area, and improve the public's good impression of Jiangdong New area, Jiangdong New Area will create a set of visual image recognition system with its own characteristics to publicize Jiangdong to the world.

This international competition is also supported by RIBA Cityroom @ SJTU. Gathering excellent creative, design and academic resource from the world to co-construct the "Envision the east coast". It will be an integration of industry, education and research, and is destined to become a new visual icon and city branding for Jiangdong New Area.

 

 

主辦單位：海口江東新區管理局

協辦單位：江東新區開發建設有限責任公司

RIBA上海交大城市研究室

世界建築科技創新大會WATIC

Organizer: Haikou Jiangdong New Area Administration

Co organizer: Jiangdong new area development and Construction Co., Ltd

RIBA Cityroom @ SJTU

World Architecture Technology Innovation Conference (WATIC)

 

 

 

第一名 獲得本次國際競賽一等獎榮譽，相關獎杯、獎狀、獎金6萬（人民幣，以下均同）

第二名 獲得本次國際競賽二等獎榮譽，相關獎杯、獎狀、獎金4萬

第三名 獲得本次國際競賽三等獎榮譽，相關獎杯、獎狀、獎金2萬

入圍獎三組 獲得本次國際競賽入圍獎榮譽，相關獎杯、獎狀、獎金1萬

競賽後視情況或將開展深化設計委托，屆時將優先從本次獲獎單位中選取（預計委托設計費約為35萬），成果將獲得展覽及論壇推廣機會

First prize: won the first prize of this international competition, with relevant trophies, certificates and bonuses of RMB 60,000 yuan.

Second prize: won the second prize of this international competition, with relevant trophies, certificates and bonuses of RMB 40,000 yuan.

Third prize, won the third prize of this international competition, relevant trophies, certificates and bonuses of RMB 20,000 yuan.

Three groups of finalists have won the honor of finalists in this international competition, with relevant trophies, certificates and bonuses of RMB 10,000 yuan.

After the competition, depending on the situation, the Commission of further design may be carried out. At that time, priority will be given to selecting from the top 6 winners (the Commission design fee is expected to be about RMB 350,000 yuan). The results will be promoted by exhibitions and conference.

 

 

 

江東新區領導代表

李鳳禹 中央美術學院城市設計與創新學院副院長 思樸設計創始人

劉博 上海交通大學設計學院 設計實踐院副院長，美國洛杉磯BiBoBoxStudio聯合創始人，美國蘋果全球設計獎中國首位獲得者

高峰 阿裏巴巴設計事業部副總經理

Azlina Bulmer 英國皇家建築師學會RIBA國際總監

呂慢 英國皇家建築師學會RIBA中國區發展首席、2013年世界建築節（WAF）未來建築專項評委、羅馬建築師總會特邀策展人

Leaders and representatives of Jiangdong New Area

LI Fengyu, Vice President of the institute of Urban Design and Innovation, Central Academy of Fine Arts. Founder of SPD.

LIU Bo, Vice Director of Design & Practice Institute, School of Design, Shanghai Jiao Tong University, co-founder of BiBoBox Studio in Los Angeles, the first winner of Apple Global Design Award in China

GAO Feng,  Alibaba Design Business Unit,Vice General Manager

Azlina BULMER, Royal Institute of British Architects International Director

Umi LYU, RIBA Head of Development China, 2013 Jury of WAF, Guest curator of Ordine Architetti Roma（OAR）

 

 

 

 

本次競賽項目由海口江東新區管理局主辦，江東新區開發建設有限責任公司、RIBA上海交大城市研究室、世界建築科技創新大會WATIC、協辦、支持及發布，力求為海口江東新區探索這座城市獨有的視覺形象和虛擬體驗。以此為契機，提高江東新區自貿港建設的宣傳力度和品牌感知度，弘揚自貿港先行形象示範區精神，讓江東新區的文化特色和城市精神以設計為窗口，向四海傳達。

此次設計競賽的設計範圍包括以下內容：

This competition is sponsored by Haikou Jiangdong New Area Administration Bureau, Co organized, supported and released by Jiangdong New Area Development and Construction Co., Ltd., World Architecture Technology Innovation Conference WATIC, RIBA Cityroom @ SJTU, and strives to explore the unique visual image and experience of  Hainan Jiangdong New Area. We are taking this opportunity to improve the publicity and brand awareness of the construction of the free trade port in Jiangdong new area, carry forward the spirit of the pilot image demonstration area of the free trade port, and let the cultural characteristics and urban spirit of Jiangdong new area be conveyed to the world through design.

The design scope of this design competition includes the following:

 

VIS視覺形象識別係統：

包含但不限於如下內容：

1）LOGO係統：需含有中英文形式包含品牌LOGO中英文組合方式、中文簡稱、英文簡稱，各類色彩搭配（附色彩搭配專用表）。

2）品牌專用標準字體設定：品牌標準字中文、英文設定。

3）品牌標準色彩與輔助色彩設定：品牌標準色、牌輔助色、標誌的色彩搭配專用表、特殊印刷工藝色。

4）輔助圖形設定：輔助圖形設計、輔助圖形色彩運用設定、 輔助圖形使用示例。

Visual Image System:

Including but not limited to the following:

1) Logo system: it needs to contain Chinese and English forms including the combination of Chinese and English, Chinese abbreviation, English abbreviation of the brand logo, and various color collocations (with a special table for color collocation).

2) Brand specific standard font setting: brand standard font is set in Chinese and English.

3) Brand standard color and auxiliary color setting: brand standard color, brand auxiliary color, special table for color matching of signs, and special printing process color.

4) Auxiliary graphics settings: auxiliary graphics design, auxiliary graphics color application settings, auxiliary graphics use examples.

 

CI係統應用：

采用全新設計的視覺形象識別係統進行CI係統的應用設計，可選擇以下三類物料中的一類進行擴展設計：

1）媒體物料：推文封麵圖、推文頭圖、推文尾圖。

2）宣發物料：海報版式、道旗版式、PPT版式、Word/信紙版式。

3）文創物料：筆記本設計、一次性紙杯設計、絲巾設計。

CI system application:

The newly designed visual image recognition system is used for the application design of CI system, and one of the following three types of materials can be selected for expansion design:

1) Media materials: tweet cover, tweet header and tweet footer.

2) Promotional materials: poster format, road flag format, PPT format, word / stationery format.

3) Cultural and creative materials: notebook design, disposable paper cup design, silk scarf design.

 

 

參賽者從海口江東新區出發，其最終設計結果為突出江東新區內在特點和挖掘城市人文內涵為基準，並將其延展為多元化的視覺形象識別係統。

1、設計人需注重設計作品的首創性和落地性，主題鮮明。

2、設計人需結合海口江東新區區域特點創作有區域特色的設計方案，需要注重形象美觀，形式簡潔明快。

3、體現獨特優勢。設計方案要體現海口江東新區打造“海南樣板”的先行形象示範區，展現“全麵深化改革開放試驗區”的戰略定位，展現海口江東新區“未來城市樣板”的形象特征。

4、彰顯精神內涵。設計方案要有鮮明的創意和表現形式，具有藝術感染力和象征意義，結合海南自由貿易港建設精神，充分彰顯海口江東新區“敢闖敢試、敢為人先、埋頭苦幹”的核心理念。

5、易於傳播推廣。設計方案要構思新穎、簡潔大方、莊重美觀，辨識度高、標識性強，便於整體運用到宣傳推介、會議展覽以及衍生產品製作等方麵。

6、注重原創品質。設計方案必須為原創，不得侵犯第三方權利。應征方案中不應出現任何與創作者有關的信息。若應征方案發生侵權糾紛，由作者本人（或單位）承擔相應的法律責任，並取消參選資格。

7、符合法律規定。設計方案中不得含有任何違反國家憲法及法律規定的內容。

8、設計人提交的方案應完整，不得遺漏設計要求的內容。

9、電子文件要求：電子文件在文件編排組織上要清晰、明確。

The participants started from Jiangdong New Area in Haikou, and the final design result was based on highlighting the internal characteristics of Jiangdong new area and excavating the cultural connotation of the city, and extending it into a diversified visual image recognition system.

1. The designer should pay attention to the originality and landing of the design works, with clear themes.

2. The designer needs to create a design scheme with regional characteristics in combination with the regional characteristics of Haikou Jiangdong new area, and pay attention to the beautiful image and concise and lively form.

3. Reflect unique advantages. The design scheme should reflect the strategic positioning of Haikou Jiangdong new area to build a "Hainan model" leading image demonstration area, and show the image characteristics of Haikou Jiangdong new area as a "future city model".

4. Highlight the spiritual connotation. The design scheme should have distinctive creativity and expression forms, have artistic appeal and symbolic significance, combine with the construction spirit of Hainan free trade port, and fully demonstrate the core concept of Haikou Jiangdong new area "daring to break new ground, try new things, be the first and work hard".

5. Easy to spread and popularize. The design scheme should be novel, concise, elegant, solemn and beautiful, with high recognition and strong identification, so as to facilitate the overall application in publicity and promotion, conference and exhibition, and derivative product production.

6. Pay attention to original quality. The design scheme must be original and shall not infringe the rights of third parties. There should be no information related to the creator in the application scheme. In case of any infringement dispute in the application scheme, the author (or unit) shall bear the corresponding legal liability and be disqualified.

7. Comply with legal provisions. The design scheme shall not contain any content that violates the national constitution and laws.

8. The scheme submitted by the designer shall be complete and shall not omit the contents required by the design.

9. Requirements for electronic documents: the arrangement and organization of electronic documents shall be clear and definite.

 

 

 

1、提交的設計方案需配有文字說明（500字以內）。

2、設計成果需滿足設計範圍的內容，方案作品以平麵方式提交照片，每幅圖片須為A3（420×297mm）規格，精度不大於300dpi，RGB 模式，不超過5M，jpg格式保存。

3、最終選定的設計人需提供所有設計文件的電子版光盤一套，設計成果為DOC格式、JPG格式、PPT格式，可編輯的AI或cdr格式。

1. The submitted design scheme shall be provided with a text description (within 500 words).

2. The design results shall meet the content of the design scope. The photos of the scheme works shall be submitted in the form of plane. Each picture must be A3 (420 × 297mm), accuracy no more than 300dpi, RGB mode, no more than 5m, JPG format.

3. The final selected designer shall provide a set of electronic CDs of all design documents, and the design results shall be in doc format, JPG format, PPT format, editable AI or CDR format.

 

 

 

報名及作品提交階段（2022年9月15日-2022年9月30日）

*初步設計周期15個日曆天

方案評審階段（2022年10月1日-2022年10月15日）

設計整合階段（2022年10月15日至10月30日）

*初步設計周期15個日曆天

成果公布階段（2022年11月1日至11月5日）

頒獎典禮（2022年12月14-16日世界建築科技創新大會WATIC期間）

Registration and submission stage (September 15th, 2022 - September 30th, 2022)

*Preliminary design period: 15 calendar days

Scheme review stage (October 1st, 2022 - October 15th, 2022)

Design integration stage (from October 15th to October 30th, 2022)

*Preliminary design period: 15 calendar days

Results release stage (from November 1st to November 5th, 2022)

Award ceremony (during the World Architecture Technology Innovation Conference WATIC from December 14th to 16th, 2022)

 

 

1、凡送設計方案參加本活動的設計人，均視為已承認並遵守本公告的各項規定。

2、所有設計方案投稿者必須合法擁有作品著作權，並承擔相應的法律責任。凡涉嫌抄襲、借用和侵犯他人知識產權等侵權行為的，均由設計人承擔一切後果，與發包人無關。

3、作品知識產權屬於江東新區管理局及聯合主辦單位，可適用於所有公共場合及非盈利性活動。

1. All designers who send design schemes to participate in this activity shall be deemed to have recognized and complied with the provisions of this announcement.

2. All design scheme contributors must legally own the copyright of their works and bear corresponding legal responsibilities. The designer shall bear all consequences in case of infringement such as plagiarism, borrowing and infringement of others' intellectual property rights, which has nothing to do with the employer.

3. The intellectual property rights of the works belong to Jiangdong new area administration and the co sponsors, and can be applied to all public places and non-profit activities.

 

 

 

於9月30日24:00前提交報名表及作品，發送至競賽指定郵箱,

Submit the application form and works before 24:00 on September 30, and send them to the designated mailbox of the competition, JDcompetition@aliyun.com

作品請以網盤鏈接形式上傳，以確保含包括報名表在內郵件不超過20MB.

Please upload your work in the form of online disk link to ensure that the email including the registration form does not exceed 20MB.

 

 

江東宣傳片

Jiangdong Promotional Film Link: https://pan.baidu.com/s/1_h2fcCyucOMmQjw4qghWrg 

Password: RIBA 

 

江東宣傳手冊

Jiangdong Brochure Link: https://pan.baidu.com/s/1NWEeownNFCIPlkFNGSU81w 

Password: RIBA

 

江東風景及其他信息

Jiangdong Pictures and other information

https://mp.weixin.qq.com/s/-EncdgT9l8IS8A-ug1WSGA

https://mp.weixin.qq.com/s/ZLEp68HKc6eXqrESw_Z7dQ 

 

 

 

 

Registration form download link:

Link: https://pan.baidu.com/s/1NUeNz1pZ2cWtE3LGjadmFg

Password: RIBA

 

*請填寫報名表，在截止日期前，連同作品一同提交到競賽指定郵箱。

*Please fill in the application form and submit it together with your works to the designated mailbox before the deadline.

 

 

關於RIBA

擁有188年曆史的英國皇家建築師學會，於1834年作為英國建築師學會成立，1837年英國建築師學會被授予皇家金獎，1848年英國建築師學會被維多利亞女王授予皇家稱謂，至今在世界範圍150個國家擁有超過55000位優質會員及建築社群。RIBA始終堅守推動世界建築行業發展的使命，2020年1月RIBA在中國注冊WFOE，並全麵開展工作，助力中國建築行業和建築從業者的國際化、高水平發展，於世界舞台頌讚中國建築家及優秀建築。

 

關於RIBA館藏

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關於英國皇家特許注冊建築師

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